My primary client that I worked on as a Junior Copywriter at Momentum in St. Louis was the United States Postal Service. Our team was tasked solely with their retail signage and in-store promotions.

All of these pieces were produced and displayed in all, or a large portion of, Post Offices around the country.

My first project was small business promotions. In addition to the brochure and poster seen here, I wrote employee talking points and instruction guides.

During the holiday season, we were asked to create elements that would promote holiday stamps and services while remaining aligned with the "This is our season" campaign that McCann-Erickson produced for traditional media. In addition to writing headlines for these and several other elements, I helped to create new menuboards and an employee-facing instructional book designed to guide employees through the processes of putting up and taking down the new elements.