THE CHALLENGE
United Access (UA) is a leading provider of wheelchair accessible vehicles and equipment with over 20 locations across the U.S. As a brand, they needed some assistance to generate better awareness of their service offerings, customer-centric and personal solutions and also support corporate initiatives for safe, distraction-free driving.
THE SOLUTION
We recommended building a photo library and also creating video content to support UA’s digital and social marketing objectives. Our team developed scripts, storyboards and created a brand video focusing on how UA supports their customers on a personal level, an animated PSA educating viewers on the dangers of texting while driving, and an endearing testimonial video featuring a client’s real life challenges and how UA partnered with them to support their independence. Authenticity is crucial in such a personal and life-changing purchase, and these brand and testimonial videos tell the story.
THE RESULTS
The videos have been utilized on multiple platforms and have received overwhelmingly positive feedback. The United Access team has shared the videos with current and potential clients, reinforcing their brand values and supporting their mission as mobility specialists to deliver accessibility solutions and be a true partner to their customers.