In 2016, I joined the marketing team at Ungerboeck Software as their in-house copywriter. Among a plethora of articles in trade magazines, blog posts, infographics, mailers, e-books, white papers and other collateral pieces, some of which can be seen below, the undertaking I was most proud of was the complete rewrite of their website as they transitioned into a SAAS company. Understanding the software from end to end and communicating succinctly to potential users exactly how it could benefit their business was an enormous challenge and left me with a strong ability to deliver compelling copy for research-intensive projects. Included in the website and company overhaul was the production of an overview video, which I helped to concept and write the script for.
Below are a few select ads, but the majority of my work can be viewed by simply perusing around the ungerboeck.com website.
Animation/Production: Fat Chimp Studios
