The Perfect Flame

THE CHALLENGE

When Harris Products Group developed the Perfect Flame™, they created a production brazing system that revolutionized the industry. Now, for the first time ever, manufacturers have an engineered method to control the flame. With a library of up to 100 sharable presets, production engineers can standardize handheld production brazing performance throughout their organization. And it captures important data, which contributes to OEMs continuous improvement goals. As part of our strategy to introduce this new technology to the market, we set out to educate the industry on the benefits of investing in the Perfect Flame.

THE SOLUTION

In order to introduce the Perfect Flame, we began by branding the industry-leading technology that powers the machine: ViziBraze™. It monitors and reports many important statistics to help managers and operators better control their performance. This was the first time in the history of brazing that end-use customers could ever enjoy this type of real-time data.

We then worked with Harris to coordinate the product launch at the largest international trade show where we could attract production engineers, plant managers and brazing operation managers to the booth. We targeted a very niche market that represents a huge sales volume: OEM refrigeration coil manufacturers. Building up to the launch, we created a product teaser video that showed a practical demonstration and benefit-driven illustration of this all-new ViziBraze™ technology in order to induce them to visit the Harris booth to learn more about the Perfect Flame®, where we displayed the video on a large screen, as well.

THE RESULT

Harris Products Group enjoyed a highly successful launch, with began with high traffic from engineers at their booth. In fact, it was the most traffic that they had ever seen. The Perfect Flame is a big part of Harris’ strategy of working together with their customers to enable a new level of success. Their clients have achieved better control over their operations, a higher level of standardization in their manufacturing, a greater level of first-pass yield and consistency throughout all plants worldwide. It has directly led to Harris landing some very large consumable contracts, which was the primary goal of the Perfect Flame launch.

FC 90 Welder

Century, a Lincoln Electric brand, wanted to make a product that capitalized on an under-served market: first-time welders. The FC90 is a lightweight, high-quality welder that's designed with the first-time welder in mind. Engineering it with the right capabilities and features was their mission, highlighting those capabilities was ours. We created an online product video to live on the Century and Home Depot websites that would motivate people who were on the fence about learning to weld and inspire them with welding ideas. This video aims to position the FC90 as an easy-to-use, easy-to-move product that was perfect for casual and small-time welders and at-home projects.