Forney Easy Weld

At Geile/Leon, our team was tasked with creating a unique identity for the Forney Easy Weld product line. Forney wanted to target novice and beginner welders, especially millennials interested in learning to weld.

We created the “Easy Did It” campaign. The “Easy Did It” campaign highlights the ease-of-use of Forney Easy Weld products and features people from our target demographics after they have completed a welding project. The campaign launch was supported by in-store and point of sale signage, digital ads, web videos, and an extensive social media campaign.