THE CHALLENGE
Cottey College, an all-women’s college in rural Missouri wanted to update their brand to be more modern and relevant. Looking to resonate with prospective students seeking a specialized college experience, Cottey partnered with Geile/Leon to provide a complete and comprehensive brand overhaul. This included the development of new positioning, tone, departmental logos, collateral, digital elements and much, much more.
Copy: Mike Haueisen; Art Direction: Leanne Kaltenbach
The first step in the process included interviewing current students, as well as many that were accepted to Cottey but declined to attend. This helped us fully understand the target audience’s decision-making process and provided insight into how we can better position the Cottey College brand.
Viewbook
Collateral
The “Creators of Incredible Futures” branding, tagline, and campaign rolled out in February 2018 with excitement and optimism. The bold look highlights the unique students at Cottey with hero portraits that make the college (and the students) stand out from the competition. G/L is in the process of developing an aggressive, integrated media plan to support the new launch with goals of increasing brand awareness and ultimately, enrollment.